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Identity Theft Prevention


DHI is an affiliate of LifeLock and DHI's owner and founder, Aaron Hansen, is a client of LifeLock.



LifeLock is the leading provider of identity theft prevention services. The company developed the nation’s first and only proactive identity theft solution designed to help PREVENT crimes before they occur. Unlike any other company in the industry, LifeLock backs its service with a $1 million guarantee.

LifeLock has been featured on CNBC, Wall Street Journal, CNN, Money Magazine, ABC News Now, MSNBC, and many others.

FAST FACTS:
  • Per the FTC, Identity Theft is the fastest growing crime in America
  • Over 100 million identities have been stolen in the last 16 months.
  • You are 25 times more likely to have your identity stolen than to have your car broken into.
  • You are 40 times more like to have your identity stolen than your home broken into.
  • It takes consumers an average of 177 hours & 2 yrs to restore their identities after they have been stolen.

LifeLock's services and position within the marketplace are both unique and compelling on many fronts. With the exception of LifeLock, virtually every other product within this space is either a credit monitoring service; an insurance product for victims; or a restoration service for victims. They are all reactionary and do nothing to prevent the crime; they are designed to help consumers after they have become victims. LifeLock is preventative and proactive so that the crime doesn’t happen to begin with.

WHAT LIFELOCK DOES:
  • LifeLock blocks your credit so only you can use it.
  • All services are backed up with a $1 million guarantee. If LifeLock's client’s identity is ever stolen, LifeLock will fix the problem. No matter what it takes. LifeLock will reimburse up to $1,000,000 in financial losses.
  • Stop pre-approved credit offers.
  • Drastically reduce the amount of junk mail to our clients.
  • Ensure that things go smoothly when LifeLock's clients apply for credit.
  • Provide LifeLock's clients with free annual credit reports.
  • LifeLock is the only company that prevents our children’s identities from being stolen.
  • An annual subscriptions to LifeLock's exclusive identity theft newsletter; "The Key."
  • Most importantly, LifeLock puts alerts on your credit reports with all FOUR major credit bureaus. These alerts ensure that if anyone tries to do anything with your credit report, get new credit, change your address, expand credit lines, open a checking account, get insurance or utilities, and more, LifeLock's clients will be called directly for their approval before anything happens.


Please call DHI with any questions at (303) 810-7368.



Here are some Q&A for your reference:

1. Do I have to give all my credit card numbers to you when I sign up?
No, LifeLock does not prevent anyone from using your existing accounts. However, those accounts would be covered through the guarantee. Through the information you provide, LifeLock will place alerts to prevent anybody other than yourself from opening new lines of credit. LifeLock suggests you place all your account numbers in a secure place if your wallet or purse is stolen. In such a case give LifeLock a call and LifeLock can help contacting the credit card companies to cancel the stolen cards and reissue new ones.

2. What happens when I apply for credit?
The creditor who is issuing the line of credit will notice that you have a fraud alert placed on your account. The issuing company has an obligation to call you to verify it is you. The issuing company will ask you a series of questions to validate it is you making the request. Once the questions are answered correctly, the line of credit you will receive the credit for which you would normally qualify.

3. Can LifeLock stop someone from removing money from my bank account?
No, but the LifeLock guarantee will replace any funds the bank doesn’t.

4. If credit card companies will pay me back for anything criminals use, what does LifeLock do?
While most credit cards will pay back items purchased by someone else once the card is reported stolen, there is still small print and a time period where everything must be reported. In any case, the LifeLock guarantee is intended to protect your credit and new cards and or bank accounts that could be issued.

5. If I lost my wallet and someone used my credit cards and drained my bank account, what would LifeLock do?
After the bank and credit card companies do what they can, LifeLock will reimburse you for the rest of your losses. LifeLock can also work on your behalf to oversee the process so you are not out any time.

6. If I shred papers and check my credit reports, will I be protected?
Shredding personal papers is a great step to protect your identity, but you must understand that your information is everywhere. Your doctor, dentist, your college, your bank and your health club are examples of places your personal information is stored.

7. What would you consider to be the two or three most important things a consumer can do to protect his/her privacy?

  • Set fraud alerts! They expire every 90 days, so they will need to continually renew them themselves or sign-up for Lifelock (www.lifelock.com) at $10 per month and we not only renew the alerts, we stop most pre-approved credit card offers and junk mail, and we back it up with a $1 million guarantee.
  • Check your credit report every three to four months to look for fraudulent activity.
  • Shred your mail and un-needed personal information.

8. Does LifeLock monitor credit cards?

No, credit card companies do a fine job monitoring their own cards. LifeLock provides protection against someone applying for new credit cards in your name.

9. What is the difference between credit card theft and identity theft?

Credit card theft is when someone steals your credit card and runs up charges. Identity theft is when someone steals your personal information (social security number, date of birth, name, etc.) and uses it to open a new line of credit, gain employment or even establish citizenship.

10. What makes you different than insurance companies?

First and foremost, LifeLock prevents ID theft. Insurance companies do nothing to prevent anyone from using your personal information. Insurance companies will give you a policy to provide some financial coverage if you become a victim. However there are also several disclaimers on what is covered and not under these plans.

11. Why doesn’t LifeLock offer credit monitoring?

Credit monitoring will alert you after someone has stolen or used your identity. LifeLock wants to protect you before that ever happens. We have found that once our systems are in place, credit monitoring provides no additional benefit.

12. Why does everyone recommend credit monitoring and not a service like LifeLock?

Credit monitoring is the old technology, but it is something with which people are familiar. LifeLock represents the new generation in Identity protection.

13. Credit watch services have come into prominence thanks to the many breaches that have been publicized. What exactly is a credit watch, and what benefit does such a service offer the consumer?

Credit Monitoring (or a watch) is the credit bureau selling the consumer their own information. After there has been a change on your credit report, the bureau notifies you in 24 to 72 hours that there has been a change. It is then the consumer’s responsibility to check the information for accuracy and by the way, if they find that it is a case of identity theft, the consumer is responsible for any losses, expenses and has to spend the time to clean up the mess. The Bureaus do nothing to actually prevent the crime of identity theft, nor do they help fix the problem.

14. How does a credit watch service work, and are there significant differences between the three major services (Experian, TransUnion, Equifax)?

All three work basically the same, but it should be noted that each bureau only notifies you when there has been a change on their credit report.

15. When an organization offers a free credit watch subscription in response to a breach that may have affected a consumer, is the service different than what he or she would receive if they subscribed on their own?

Monitoring may give the victim of the data breach a false sense of security. Again, the bureaus do nothing to actually stop the crime before it happens and do nothing to help after a person has been victimized. They only provide quick notification of a change, nothing more.

16. What is the consumer’s responsibility once a credit watch service is initiated? Is it a “turn it on and it works” proposition, or must the service be actively managed by the consumer to have any real effect?

The burden is on the consumer. They must check the credit report after they have been notified of a change and then they are responsible for cleaning up any mess of identity theft. The FTC says it is an average of 177 hours over two years, if you can clean it up at all.

17. Are there hidden costs, dangers, etc. to working with the credit agencies? What should consumers know that might be otherwise difficult to find out on their own?

Consumers should know that the credit reports you buy will not include any “non-match” name and social security numbers. That means that if someone steals your social security number for employment, but uses their name, you will not see the accounts on your credit report. However, your credit score could be affected and lender’s would be able to see the data.